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Areas of Expertise

Since 1997, hundreds of Fortune 500 brands and mid-market clients have turned to NetReflector for custom market research.  We provide a full range of qualitative and quantitative custom market research solutions for both consumer and business-to-business products and services companies.  We provide comprehensive program design and implementation services to address every stage of the product development lifecycle, from initial market sizing research, to product concept testing, to messaging/positioning, and product usage/satisfaction.  Areas of focus include:

  • Advertising testing/tracking
  • Awareness, attitude and usage
  • Branding research
  • Concept testing
  • Feature mix/pricing
  • Messaging/positioning
  • Product packaging
  • Product usage/satisfaction