Home » Market Insights

Areas of Expertise

Since 1997, hundreds of Fortune 500 brands and mid-market clients have turned to NetReflector for custom market research.  We provide a full range of qualitative and quantitative custom market research solutions for both consumer and business-to-business products and services companies.  We provide comprehensive program design and implementation services to address every stage of the product development lifecycle, from initial market sizing research, to product concept testing, to messaging/positioning, and product usage/satisfaction.  Areas of focus include:

  • Customer Experience Management (CEM)
  • Customer Loyalty and Voice of the Customer
  • Partner Satisfaction
  • Customer Churn
  • Advertising testing/tracking
  • Awareness, attitude and usage
  • Branding research
  • Concept testing
  • Feature mix/pricing
  • Messaging/positioning
  • Product packaging
  • Product usage/satisfaction

Our Approach to Research

At NetReflector, we understand the role research plays in the business planning process.  Our focused, cost effective approach to marketing challenges allows companies to leverage the benefits of research across a broader range of business needs.  Every project, regardless of size, leverages the best thinking in the industry and adheres to NetReflector’s time-tested research design principles:

  • All research needs to consider the unique requirements of each client – At NetReflector we do not offer any “canned” approaches to a specific research topic.  All projects, regardless of size, start with detailed discussions to identify the specific informational needs of the client organization.  We understand that one size does notfit all, and each project must be designed to be customizable and scalable to fit the different timing and budget requirements of each client.
  • Research needs to provide focused, objectives driven output– The success of any research program is measured by its ability to provide specific answers/feedback to the questions at hand.  We understand the need to keep the process focused on the research objectives and not let the program get distracted or let the story get lost in the name of exploration.  We design programs that deliver focused, actionable results that address specific business challenges/questions.
  • Collaboration is the key to breakthrough results – For research to be a success, clients must trust and believe in the approach and the results.  For that reason, we do not employ any “black-box” research approaches.  We work with clients in a completely open, collaborative, and transparent model.  We take the time to learn how your company uses and assimilates information and identify which research design and analysis techniques work best for your organization to ensure the entire process is well received.
  • Powerful deliverables make for better decision making – The purpose of all research is to inform the decision making process.  For research to do this, it must provide a clear narrative and point of view relevant to the business decision on hand.  At NetReflector we take a “less is more” approach to reporting.  We do not believe in data dumps.  We believe it is our job to transform the data into meaningful information and we take great pride in providing powerful deliverables that provide clients with clear takeaways and a roadmap to prioritize action planning.

Whether you are launching a new product or service, optimizing an existing brand, or tracking your advertising effectiveness, NetReflector provides the visibility and insights companies need to make faster, more informed business decisions.

Methodologies

Dozens of world leading organizations rely on NetReflector year after year for market insight. Our seasoned research team combines years of program management expertise, with proven tools and data collection methodologies that enable our clients to gain accurate insights, quickly and cost effectively.

We pride ourselves on being a trusted, full-service research partner, providing a full range of research services including program strategy and design, survey development, program management, panel selection & management, and comprehensive reporting & analysis services.

Whether you need tactical support for internal projects and teams, or a fully-outsourced strategic research partner, NetReflector provides the right research and data collection methodologies to achieve your research objectives:

Quantitative Capabilities

  • Email targeted web surveys
  • CATI surveys
  • IVR surveys
  • Mobile surveys
  • Kiosk
  • Intercept “pop-up” surveys

Qualitative Capabilities

  • Focus groups
  • IDI’s (in-depth interviews)
  • Ethnography/observational